Selling Books and eBooks with QR Codes
Prediction for 2011 above
So, if you have a QR scanner, did you scan that QR Code yet? Admit it. There’s a huge curiosity factor with these and I just threw this thing together in a couple of minutes.
QR codes are generated for free online, an example site is http://qrcode.kaywa.com/. The image created can be of various sizes, depending on its intended use. The code block can be read by a smartphone with a barcode or QR Code reader application installed on it (there are many of these apps, all available for free download).
One can embed a URL, a block of text (250 character max), or a phone number in a QR Code. Combined with a bit of creativity, there are a ton of possibilities. Some examples would be:
1. Adding QR Codes to existing publications. Even if they have a phone number or web address, people with a smartphone will have a direct connection to the information (be able to call or go straight to the web address). In the case of 99 cent eBooks, even if there was a poster or something that had all of the information, scanning a QR code would allow for an instant trip to the book’s Amazon page where it can become an impulse buy. After all, eReading software is available for all smartphones!
2. Utilizing the mystery aspect, the QR codes hit into natural human curiosity. Naturally, some may feel as though it is unethical to make things a complete mystery but a cool example of something alluring would be to put a poster in an airport that says “Award Winning eRead for the Plane Trip” and stick the QR code for the Amazon site. Boom, they’ll probably buy it. Actually, book sales in airports are pretty big. Why not tap into eBook sales.
3. Train and Bus Stations could also be hit upon in a similar way to airports as mentioned above.
4. Dangling signs or some type of mounting that makes a poster stand out in a heavy tourist area would be a great way to get the curious a technologically connected to take a look at our eBooks.
5. Putting QR Codes on little promotional items such as magnets, bookmarks, etc.